ALTERNATE aTTaX offers a multitude of options to its sponsors when it comes to pushing out branded content and advertisements. For select sponsors and products, we created advertisement skits with the aTTaX players.
The videos for the Sharkoon keyboard was filmed back in Amsterdam while the team was competing at the IBC showcase. For the Sharkoon gaming mouse skit, we visited one of the players at his home.
In these videos, the primary goal was to make the audience laugh, either with us or at us. We achieved this through creating an obvious over-the-top narrative and worked the products into those small stories.
The keyboard video would feature me trying to compete against a professional esports athlete using the keyboard and my failure would ultimately 'prove' that the keyboard makes you player better. The Sharkoon gaming mouse developed a life of its own and made it possible for the player to have a cup of tea while playing.